To help raise awareness of the magnitude of mental illness and the effect it has on individuals as well as our society, to assist in decreasing the stigma associated with it, and to support research for effective treatments.
1 in 4 adults in U.S. suffer from mental disorder
32,000 plus people in U.S. die by suicide every year
90% of people who die by suicide have a mental disorder
National Institute of Mental Health & American Foundation for Suicide Prevention, 2008